Instructions:

General details

<aside> ❓ What is this

Brief description of what the project is about

</aside>

<aside> 🏹 Goals

Main goal & KPI Secondary goal & KPI

</aside>

<aside> 👥 Audience

Brief description of the audience

</aside>

<aside> 📦 Main asset ****Link or clarification of what the main asset is

</aside>

<aside> 💭 Insight ⬌ Solution

*Explain how this piece of content/feature/tool came to be. What’s the problem that’s solving using the following bullet points:

1. Pain point
2. Solution
3. Benefit
4. Value*

</aside>

<aside> ✍️ Concept message & design 1. Main message — should be about 1/2 paragraphs 2. Main design asset

</aside>

Planable calendar

link to the Planable custom view with the campaign tag applied

Channels

Untitled

Supporting content

Untitled

Assets

Visual Assets

1. Social Media Designs
2. Newsletter banner
3. Website banner
4. Figma project
5. Canva designs

..

Copy Assets

1. User Email Copy
2. Leads Email Copy
3. Blog post Copy

..

Other Assets

1. UTM list
2. Linear project